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Jason Smith, if he didn't exist, someone would try to invent him. Currently in Austin, Texas.

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On the back side of the U.S. dollar, we are faced, says Bierut, with the general effect of “a cake that has been decorated to within an inch of its life.” As for those enormous purple numbers added to deter counterfeiters a few years ago? “A denim patch on a satin dress,” says Bierut.